Cathy Gu Design
Cathy Gu is a San Francisco based design strategist specializing in brand strategy, qualitative research, and human-centered design.

Cathy Gu Design

Fossil Men's Watch


"Representing simplicity, nobility and heritage, the Estate collection has a classic appeal with a contemporary design aesthetic. A timeless accessory that’s simple but sophisticated.”


For this collaborative learning experience, the Savannah College of Art and Design (SCAD) and Fossil came together to create five collections of Men’s watches for 2015. With the direction of Ryan White, Fossil’s creative director of men’s watches, and Pei-Jung Chen, SCAD Industrial Design and Jewelry professor, students from Industrial Design, Jewelry, and Graphic Design worked to add exciting new products to Fossil’s line.