Cathy Gu Design
Cathy Gu is a San Francisco based design strategist specializing in brand strategy, qualitative research, and human-centered design.
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Cathy Gu Design

HP Ink

 

We started by establishing three goals from our research. First, we wanted to create better communication, generate an emotional response/personal experience, and generate greater desire for the product. After understanding that the problem lay between the digital and analog world, we gathered the positives of both to create one central direction. Based on the feedback given at the midterm presentation, we moved forward with the forms that were well-received.