a design strategist


Direct yet conceptual. Provocative and engaging. Design and strategy for brands, products, and people.


I am a design strategist at Whirlpool Corporation. Based in the Global Consumer Design Center, my responsibility is to plan, execute and analyze design research, and implement the results into the ongoing projects effectively. My strengths lie in solving difficult design problems, leading cross-functional collaboration, and working with consumer insight initiatives.

Colleagues describe me as a progressive, driven, down-to-earth, creative and passionate person who can be relied on to offer superior solutions that deliver profitable results on time and under budget.